
Bet on a denim that is more comfortable and committed to the planet: now 100% of our denim is made using more sustainable techniques. Thanks to innovative production processes, we have managed to reduce the use of water and chemicals, minimising the impact on the environment.

Create casual looks with versatile clothes: there are tons of ways to combine your jeans to get the look that best suits your plan. Wear them with a hoodie for a relaxed look and choose light tones for a trendy look.

We are proud to be members of the Better Cotton Initiative (BCI). Our goal is to ensure that 50% of our cotton is supplied through the BCI in 2025, supporting more responsible cotton farming.


How are you feeling today? Choose the perfect type of jeans according to your mood. You have a different pair to choose from for every day of the week!

Slide and discover all of them!

We are committed to creating increasingly sustainable collections.
Thanks to the RESPONSIBLE WASH technology, we managed to save 72% of water and reduce the use of chemicals in the manufacturing of our jeans by 72%.
By buying eco-friendly clothes, you are helping to care for the environment.
Thanks to the RESPONSIBLE WASH technology, we managed to save 72% of water and reduce the use of chemicals in the manufacturing of our jeans by 72%.
By buying eco-friendly clothes, you are helping to care for the environment.