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We save water by up to 72% and use up to 70% fewer chemicals in our jeans production processes thanks to laser technology and ozone treatments.

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COMMITMENT TO SUSTAINABILITY 

The perfect pair of jeans is out there, whatever the occasion. Get a new look every day - pick different fits and transform your silhouette, all in extra comfy, planet-friendly denim   

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COMING SOON

PALAZZO CROP

High rise with a defined waist and wide leg, finish above the ankle: totally on-trend.

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SKINNY

High rise, tight leg and tapered hem. "Long legs" effect: flattering on shorter frames. 

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EASY FIT

High rise, elasticated waist, relaxed leg and tapered hem: current and comfy. 

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FLARED

High waist, tight leg and flared hem. Lengthen the legs and balance the hips.

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FLARED  CROP

High waist, tight leg and cropped flared hem. Give your ankles some air! 

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MOM

High rise, relaxed leg and tapered hem. Conceal your tummy and rear.  

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SENSATIONAL ORIGINAL

Mid rise, tight leg and sensational minimising effect: flatter all figures.

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SENSATIONAL JEGGINS

Super skinny fit, high rise, with a body-shaping inner: minimising effect to lose up to a size. 

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REGULAR

An absolute classic. Straight leg and super stretch fabric. The perfect fit to slim the thighs. 

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MORE COMFY, MORE ECO-FRIENDLY

Presenting new smart finishes like our new more breathable Coolmax denim, and get comfy in fits that feel good and help you take care of the environment. Need more reasons to try them?

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MODERN FIT

Low rise, relaxed leg and cropped hem (shorter). Super comfy and current.

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COMING SOON

ORGANIC COTTON

Low rise, loose on the thigh, subtly tapered from the knee down, cropped hem.

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COMING SOON

DENIM CHINO

Slightly fitted leg, cropped hem, and pleat detail: chinos, but jeans.

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DENIM COLOR

Tight leg, in comfort fabric, for a flattering silhouette to suit all plans and looks.

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COMING SOON

SLIM

Tight leg, in comfort fabric, for a flattering silhouette to suit all plans and looks.

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COOLMAX ®

Comfy straight cut with a smart heat-regulating Coolmax finish: more breathable in summer, warmer in winter.

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COMING SOON

REGULAR

Slightly stretch fabric and a distinctive distressed look.

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